Devotion Online Shop. Devotion is a family owned Greek company of designer Athina and her husband Dimitris, who started their business in 2001. From the beginning she creates her signature style of feminine tailoring to give every woman natural confidence. From the moment they found the collection they fell in love with the unique style, amazing prints and great quality fabrics. Devotion is always up to date with contemporary fashion, to meet the needs of a truly informed woman.