Lois Online Shop. Lois was the first European jeans brand to conquer the world. They were worn by fashion icons and musicians and soon they were all over the dance floor. At Lois they focused on a fashionable pair of jeans with a perfect fit and they believe in a longer lasting wardrobe than that the fashion industry offers today. Instead of making collections seasonal, they strive to create clothing that is wearable in every climate and season. By leaving the seasonal ‘label’ behind they stretch the lifecycle of the collections and suggest that the garments can be worn all year round.