By Malene Birger Online Shop. The story of By Malene Birger began in Copenhagen 15 years ago, when founder Malene Birger set about creating clothes for a modern woman who loved fashion but valued style above all. The brand soon became key to the Danish fashion scene, appearing at Copenhagen Fashion Week from 2004, with the first flagship store opening in 2006. With Birger stepping down from design in 2014, other designers who combine aesthetics with real life concerns have been at the helm. Since 2017, By Malene Birger has been designed by Mathilde Torp Mader. A new look —one of intelligent but joyful chic— is now in the frame.