In conversation with Marly, Head of Design at Samsøe Samsøe

Sometimes a brand starts small but grows into an international name with a strong and recognisable identity. Samsøe Samsøe is a prime example of this. What once began in Copenhagen as a small shop has since grown into a modern fashion house with a distinct Scandinavian signature, where simplicity, quality and responsibility are central. We spoke to Marly Roosen, Head of Design Womenswear, about the brand’s development and the vision behind the collections.

How did Samsøe Samsøe come about and how has the brand developed?

“Samsøe Samsøe began in 1993 as a small shop in Copenhagen, where the initial focus was on jewellery. The brand soon evolved towards fashion, with premium T-shirts and knitwear. Since 2000, under the current owner, the brand has transformed into an international fashion house with a complete ready-to-wear collection for both women and men.”

What is at the heart of Samsøe Samsøe? What do you stand for as a brand?

“Samsøe Samsøe stands for accessible Scandinavian design with a strong focus on quality and responsibility. Our mission is to create long-lasting essentials that stem from modern design and a conscious approach to materials and production. We combine a contemporary mindset with a timeless aesthetic.”

How would you describe the Samsøe Samsøe style?

“Our style is minimalist, refined and effortless. From tailoring to more relaxed silhouettes, we always focus on clean lines, functionality and a minimalist aesthetic.”

Do you have any favourite items from the collection? Why these in particular?

“Key pieces in our collection include high-quality knitwear and perfectly fitting jeans. These are items that remain relevant season after season and are easy to mix and match within different looks.”

What is the main source of inspiration for your collections?

“Our collections are strongly inspired by Scandinavian design heritage, combined with the energy of city life. Think of influences from culture and media, translated into a modern and wearable wardrobe.”

What styling tips do you give our customers to help them wear or combine your items to their best advantage?

“Simplicity is key. Start with strong basics and add statement pieces. Play with layers and don’t be afraid to combine oversized fits with more tailored pieces.”

What can we expect from Samsøe Samsøe in the future?

“In the future, we will continue to focus on international growth, with a strong emphasis on sustainability, innovation and digital development. At the same time, we remain true to our DNA: creating contemporary essentials with a Scandinavian signature.”