Camouflage: Be the first to embrace this trend!
A print that has become this season’s must-have fashion item.
Editor: Chief Executive Officer Arlette Huisman
Discover the camouflage print
As we find ourselves in the midst of the transition to a new season, there is one trend that is gaining ground both literally and figuratively: the camouflage print. Fresh off the press and with an energy that we can only expect to see grow in the coming months.
At Orangebag, we love this constant evolution. Whereas the camo print might previously have felt like something for true ‘die-hards’, we now see it in a context that is both sophisticated and surprisingly feminine.
From cargo to the catwalk
Of course, the classic cargo trousers with that signature print remain a favourite. They’re the ultimate staple for a cool, contemporary look. But what makes this trend so exciting in 2026 is its diversity. This year, we’re seeing the camouflage print pop up in styles you’d never expect. Think elegant tops with a refined drape or even dresses that strike a balance between ‘utility’ and pure romance.
And for shoe lovers, I have a little scoop: we’re even going to see loafers in camouflage print. It might sound daring, but it’s the perfect way to instantly give a classic outfit a fashionable vibe.
The art of mixing and matching: Fresh and bold
The secret to a successful camo look lies in the styling. To take the print away from its purely military roots, at Orangebag we seek a balance of colour and contrast:
Fresh White & Light Blue: Pair a camo piece with a crisp white T-shirt or a light blue blouse. This instantly gives the look a clean and luxurious feel.
A Touch of Red: Want to make a real statement? Add a touch of red. Red lips, a small red clutch or subtle accessories instantly make your outfit bolder and more feminine.
Green on Green: As well as the print itself, we’re seeing a lot of green in the upcoming collections. Combining different shades of green with the camouflage print creates a harmonious and rich palette.
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Cool meets classic
One of my personal favourite combinations for this season is a camouflage work jacket worn with timeless, cool jeans. It perfectly embodies our philosophy: the blend of edgy and classic. To give the whole look that authentic Orangebag vibe, finish the outfit with a high-end accessory. Think, for example, of a stylish bag from Elleme in a beautiful deep green shade. This way, you create a look that appears effortless, yet has been thought through down to the last detail.
A long-term trend
What I love so much about the revival of camo is its versatility. It’s a print that adds character to your wardrobe and, when styled well, can be surprisingly timeless.
Although we’re only just starting to see the first items appearing on the high street, I’d venture to say this is a trend that’s here to stay, one we’ll be cherishing well into next winter.
Whether you opt for a subtle detail in your accessories or go all out with a statement jacket or trousers, the camouflage print invites you to play with your style. It’s a tribute to the woman who isn’t afraid to stand out by blending in with her surroundings just a little, but in her own stylish way.
I’m really curious to see how you’ll incorporate the camouflage trend into your look! Be inspired by the new collections on our site and discover your perfect match.
Love,
Arlette