Hundred 100 Online Shop. The Hundred 100 brand was founded in 2002 with the objective of creating contemporary style collections for men and women. The passion is what rewards mostly, and it is evidenced by our footwear. It is fundamental that customers realise that the product they purchase from us is a shoe with a story of great craftsmanship, high quality materials, and passion. Every Hundred 100 product is the result of exchange of ideas and experiences, which originate and are finalised inside the company, in Tuscany.