catwalk

Spring/Summer 2013

Lollys Laundry was established in the end of 2007 by Kamilla Byriel.
Take a designer, a handful of nostalgia, a touch of raw detail, mix them with exquisite piece goods and then release Lollys Laundry.

A new Danish fashion brand is born. The ambition is to cosset you and add to your wardrobe unpretentious dresses and tops that can be toned up or down to suit the occasion.
Silk, cotton, cashmere and jersey in a detailed, luxurious cut - Lollys Laundry are clothes which can be used any way you want and you will wear them so often
that they will often be in your washing basket.

The clothes are functional but elegant all the same. Timeless but still very much "now".
The mission is to create a viable, strong brand. Quality collections with underplayed luxury that everyone can afford.